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Rotary in the news
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Past District Governor Roz Cooper, a member of the Rotary Club of Metropolitan Honolulu, Hawaii, USA, was recently featured in a local news article announcing her
participation in this week's Council on Legislation. The story not only
focuses on her role and the Council's history but also highlights her
contributions to Rotary and provides a link to her club's website. This
is a great example of how a reader-submitted piece is an effective
marketing tool for Rotary. Read the full story.
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Publicize the Kick Polio Out of Africa campaign
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Kick Polio Out of Africa,
a public awareness campaign launched by Rotary's Reach Out to Africa Ad Hoc Executive
Committee, is uniting efforts to End Polio Now on the continent. A
soccer ball signed by Archbishop Emeritus Desmond Tutu started in South
Africa and is now traveling through 22 polio-affected countries. The
ball will have numerous adventures in Africa en route to its final
destination, the RI Convention in Montréal, Québec, Canada.
To
learn how this story is traveling electronically, take a look at
Rotary's social media press
release, hosted by PitchEngine,
a platform that allows users to easily share information with
journalists, bloggers, and other influential people around the world.
Consider sharing this release through one of your social networking
accounts, and follow the ball's journey on the Kick Polio Out of
Africa blog. Have another idea for
promoting this campaign? Send your tip to pr@rotary.org.
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Promote Rotary's commitment to End Polio Now
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Occasionally,
Rotary is not mentioned in news stories focusing on polio. When this
happens, it is vital for the 1.2 million Rotary club members to be
proactive and communicate their concerns directly and effectively to
the media. To assist in this effort, use Rotary's PolioPlus Headliner Kit, which contains a sample
opinion piece, letter to the editor, and several press releases that
can be customized to reflect your local involvement in Rotary's
PolioPlus program. There is also a variety of polio-related Humanity in Motion public service
announcements (PSAs) to help with additional public outreach. Watch and
share a video of Bill Gates, who
directly addresses Rotarians and other supporters of the End Polio Now
campaign.
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Promote Regional versions of Humanity in Motion
available in Arabic
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Arabic
versions of Humanity in Motion PSAs are now available
for clubs to download and use in their area,
thanks to the support of Rotarian Michel Jazzar, RI representative to
the United Nations Economic and Social Commission for Western Asia.
Watch the first video PSA in Arabic on YouTube. Arabic versions of some
Rotary International publications are also available online.
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Did you know that Rotary PR Tips reaches more
than 6,000 people in 115 countries from Afghanistan to Zimbabwe?
It's a great opportunity to learn how the media works and how other
cultures promote their projects. What PR tip would you share with
readers? Send it to pr@rotary.org.
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