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gte mso 9]><xml> <o:shapelayout v:ext="edit"> <o:idmap v:ext="edit" data="1"/> </o:shapelayout></xml><![endif]--> </head> <body bgcolor=white lang=EN-AU link=blue vlink=purple style='tab-interval:36.0pt' leftmargin=0 topmargin=0 rightmargin=0> <div class=Section1> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0cm;background:#133263;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm;background-position-x:50%;background-position-y: 0%'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- header start --> <td style='padding:0cm 0cm 0cm 0cm;background-position-x:50%;background-position-y: 0%'> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=640 style='width:480.0pt;mso-cellspacing:0cm;background:#133263;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:0cm 0cm 0cm 0cm'> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=600 style='width:450.0pt;mso-cellspacing:0cm;background:#284678;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 15.0pt 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;height:45.0pt'> <td width=580 colspan=2 style='width:435.0pt;padding:15.0pt 7.5pt 15.0pt 7.5pt; height:45.0pt'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td width=55 style='width:41.25pt;padding:0cm 0cm 0cm 7.5pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><img border=0 width=55 height=45 id="_x0000_i1025" src="http://www.rotary.org/SiteCollectionImages/newsletter/blue_bg_logo.gif"><o:p></o:p></span></p> </td> <td width="100%" style='width:100.0%;padding:0cm 15.0pt 0cm 0cm'> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:16.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman";color:white;text-transform: uppercase'>-<strong><span style='font-family:"Trebuchet MS","sans-serif"'>rotary pr Tips</span></strong>-<br> </span><span style='font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>15 February 2011 - edited by Joseph Lorenzo</span><span style='font-size:16.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman";color:white;text-transform: uppercase'><o:p></o:p></span></p> </td> </tr> </table> </td> <!-- header end --> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes'> <!-- left column start --> <td valign=top style='padding:0cm 15.0pt 0cm 15.0pt' color="#555555"> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:1.5pt 1.5pt 1.5pt 1.5pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes' color="#555555"> <td style='border:none;border-bottom:solid #DED9C7 1.0pt;mso-border-bottom-alt: solid #DED9C7 .75pt;background:#F8F7EF;padding:7.5pt 7.5pt 7.5pt 7.5pt'> <p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#143264'>Promote your 23 February&nbsp;End Polio Now lighting<o:p></o:p></span></b></p> </td> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes'> <td style='background:white;padding:7.5pt 7.5pt 7.5pt 7.5pt'> <div> <p class=MsoNormal style='line-height:14.0pt'><span style='font-size: 10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#555555'>If your club or district is planning a 23 February </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#3366FF'><a href="http://echo4.bluehornet.com/ct/10277487:12920738380:m:1:995487746:1E09EECF759DB7DA42FA29C8865813CB"><span style='color:#003366'>event</span></a></span><span style='font-size: 10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#555555'>, such as an End Polio Now lighting, to celebrate Rotary s anniversary, share this news with your local media. Use a press release <a href="http://echo4.bluehornet.com/ct/10277488:12920738380:m:1:995487746:1E09EECF759DB7DA42FA29C8865813CB"><span style='color:#003366'>template</span></a> and add your club s or district s information, including a quote from a local Rotarian. <a href="http://echo4.bluehornet.com/ct/10277489:12920738380:m:1:995487746:1E09EECF759DB7DA42FA29C8865813CB"><span style='color:#003366'>Last year</span></a>, clubs and districts made tremendous efforts to recognize Rotary s work and spread the End Polio Now message. <a href="http://echo4.bluehornet.com/ct/10277490:12920738380:m:1:995487746:1E09EECF759DB7DA42FA29C8865813CB"><span style='color:#003366'>Read more about next week s events</span></a>. <o:p></o:p></span></p> </div> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:1.5pt 1.5pt 1.5pt 1.5pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td style='border:none;border-bottom:solid #DED9C7 1.0pt;mso-border-bottom-alt: solid #DED9C7 .75pt;background:#F8F7EF;padding:7.5pt 7.5pt 7.5pt 7.5pt' color="#555555"> <p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#143264'>Go social with your End Polio Now event<o:p></o:p></span></b></p> </td> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes'> <td style='background:white;padding:7.5pt 7.5pt 7.5pt 7.5pt'> <p class=MsoNormal style='line-height:14.0pt'><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333;mso-ansi-language:EN;mso-fareast-language: EN-US'>Let your online community know how your club or district is celebrating Rotary s 106th birthday by posting details about your event on</span><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333;mso-ansi-language: EN-US;mso-fareast-language:EN-US'> Facebook, Twitter, or other social networking sites. You can also u</span><span lang=EN style='font-size: 10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333;mso-ansi-language:EN;mso-fareast-language:EN-US'>pload images from your event to </span><span lang=EN style='font-size:10.0pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#003366;mso-ansi-language:EN;mso-fareast-language:EN-US'><a href="http://echo4.bluehornet.com/ct/10277491:12920738380:m:1:995487746:1E09EECF759DB7DA42FA29C8865813CB"><span style='color:#003366'>Rotary s Flickr page</span></a> </span><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333;mso-ansi-language: EN;mso-fareast-language:EN-US'>for Rotarians around the world to see.</span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#555555'><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:1.5pt 1.5pt 1.5pt 1.5pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td style='border:none;border-bottom:solid #DED9C7 1.0pt;mso-border-bottom-alt: solid #DED9C7 .75pt;background:#F8F7EF;padding:7.5pt 7.5pt 7.5pt 7.5pt' color="#555555"> <p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#143264'>'Welcome to the World of Public Image' video<o:p></o:p></span></b></p> </td> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes'> <td style='background:white;padding:7.5pt 7.5pt 7.5pt 7.5pt'> <p style='line-height:14.0pt'><span style='font-size:10.0pt;font-family: "Arial","sans-serif";color:#555555'><a href="http://echo4.bluehornet.com/ct/10277492:12920738380:m:1:995487746:1E09EECF759DB7DA42FA29C8865813CB" target="&lt;not set&gt;"><span style='text-decoration:none;text-underline: none'><img border=0 id="_x0000_i1026" src="http://echo4.bluehornet.com/cimages/1a9b779738ea45ae53a1645e9689911f/PI_image.jpg" style='margin-bottom:0px;margin-left:0px;margin-right:0px;margin-top: 0px'></span></a><o:p></o:p></span></p> <p style='line-height:14.0pt'><span style='font-size:10.0pt;font-family: "Arial","sans-serif";color:#555555'>Watch a new video,  Welcome to the World of Public Image<em><span style='font-family:"Arial","sans-serif"'>,</span></em> showing how you can use <a href="http://echo4.bluehornet.com/ct/10277493:12920738380:m:1:995487746:1E09EECF759DB7DA42FA29C8865813CB"><span style='color:#003366'>Humanity in Motion</span></a>&nbsp;public service announcements in your area. Many clubs have achieved success in promoting Rotary to the general public, raising awareness in their community, and spurring an increase in members. Be sure to share this video with your club members to inspire them to share the Rotary story through public relations. The video is available in English, French, Japanese, Korean, Portuguese, and Spanish, and can be viewed and downloaded at <a href="http://echo4.bluehornet.com/ct/10277492:12920738380:m:1:995487746:1E09EECF759DB7DA42FA29C8865813CB"><span style='color:#003366'>http://vimeo.com</span></a>. <o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:1.5pt 1.5pt 1.5pt 1.5pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td style='border:none;border-bottom:solid #DED9C7 1.0pt;mso-border-bottom-alt: solid #DED9C7 .75pt;background:#F8F7EF;padding:7.5pt 7.5pt 7.5pt 7.5pt' color="#555555"> <p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#143264'>PR Tips survey<o:p></o:p></span></b></p> </td> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes'> <td style='background:white;padding:7.5pt 7.5pt 7.5pt 7.5pt'> <p class=MsoNormal style='line-height:14.0pt'><span style='font-size: 10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#555555'>Next month, you will receive an online&nbsp;survey from a service called Survey Monkey on the effectiveness of <em><span style='font-family:"Arial","sans-serif"'>PR Tips</span></em>. The Rotary International Public Relations Division strongly encourages everyone to fill it out and let us know if this newsletter is still the best way to deliver public relations tips to Rotarians around the world. We value your feedback and any suggestions you may have to improve the process of delivering PR-related information to Rotarians. Send any questions to <a href="mailto:pr@rotary.org"><span style='color:#003366'>pr@rotary.org</span></a><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='background:#F8F7EF;padding:7.5pt 7.5pt 7.5pt 7.5pt'> <p class=MsoNormal style='line-height:14.0pt'><span style='font-size: 10.0pt;mso-fareast-font-family:"Times New Roman";color:#555555'>Did you know that Rotary PR Tips reaches more than 13,000 people in 120 countries from Afghanistan to Zimbabwe? It's a great opportunity to learn how the media works and how other cultures promote their projects. What PR tip would you share with readers? Send it to <a href="mailto:pr@rotary.org" target="_blank"><span style='color:#003366'>pr@rotary.org</span></a>.<o:p></o:p></span></p> </td> </tr> </table> </td> <!-- left column end --> <td style='padding:0cm 0cm 15.0pt 0cm'></td> </tr> </table> </div> </td> </tr> </table> </div> </td> </tr> </table> </div> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=600 style='width:450.0pt;mso-cellspacing:0cm;background:white;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:7.5pt 0cm 0cm 0cm'> <p align=center style='margin:0cm;margin-bottom:.0001pt;text-align:center; line-height:13.5pt'><span style='font-size:9.0pt;font-family:"Arial","sans-serif"'><a href="http://echo4.bluehornet.com/forwardthis/ft.php?mID=3011281&amp;em=faybill@bigpond.net.au&amp;ch=1a9b779738ea45ae53a1645e9689911f"><!-- publications footer start --></a></span></p> <p align=center style='margin:0cm;margin-bottom:.0001pt;text-align:center; line-height:13.5pt'><span style='font-size:9.0pt;font-family:"Arial","sans-serif"'>Rotary International&nbsp;&nbsp;|&nbsp;&nbsp;One Rotary Center&nbsp;&nbsp;|&nbsp;&nbsp;1560 Sherman Avenue&nbsp;&nbsp;|&nbsp;&nbsp;Evanston&nbsp;&nbsp;|&nbsp;&nbsp;IL&nbsp;&nbsp;|&nbsp;&nbsp;60201&nbsp;&nbsp;|&nbsp;&nbsp;USA<o:p></o:p></span></p> <div class=MsoNormal align=center style='text-align:center;line-height:13.5pt'><span style='font-size:9.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"'> <hr size=1 width="100%" noshade style='color:#CCCCCC' align=center> </span></div> <p align=center style='margin:0cm;margin-bottom:.0001pt;text-align:center; line-height:13.5pt'><span style='font-size:9.0pt;font-family:"Arial","sans-serif"'><a href="http://www.rotary.org/en/AboutUs/SiteTools/Legal/Pages/PrivacyPolicy.aspx"><span style='font-size:8.5pt;color:#999999;text-decoration:none;text-underline: none'>Click here to read about Rotary International s privacy policy.</span></a><o:p></o:p></span></p> </td> </tr> </table> </div> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><!-- publications footer end --><img border=0 width=1 height=1 id="_x0000_i1028" src="http://echo4.bluehornet.com/imagelibrary/N-12920738380-DC5F53834EC77B3A98B6495658D4CD1C.jpg"><o:p></o:p></span></p> </div> </body> </html>