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rotary pr
Tips
07 May 2010 - edited by Joseph Lorenzo
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Join
Rotary's effort to Kick
Polio Out of Africa
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In the months leading up to the FIFA World
Cup, Rotary members across Africa are gearing up for the final push to
kick polio out of the continent.
In February, Rotary launched its Kick Polio Out of Africa awareness
campaign with the symbolic kicking of a soccer ball signed by Archbishop
Emeritus Desmond Tutu, who had polio as a child.
From Cape Town, one of the host cities of the 2010 World Cup in South
Africa, the ball is traveling through 22 polio-affected countries en
route to the RI Convention in Montréal,
Québec, Canada, next month.
During the ball's four-month journey from the
southern tip of the continent to Alexandria, Egypt, Rotary clubs along
the way are organizing soccer-related awareness events to mobilize the
public for Pan-African mass immunizations this spring.
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Share Rotary's Kick
Polio Out of Africa campaign through social media
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Start promoting the Kick Polio Out of Africa campaign
online through social media. Make sure to visit the official blog, updated
by Rotarians in Africa, to learn more about the events. Consider
posting a link to the blog on your personal Facebook page, or starting a
conversation on LinkedIn. If you want to spread the
word using Twitter, make sure to add hashtags
to your tweet using keywords that describe the campaign, such as #polio,
#soccer, or #Africa. Continue promoting the Kick Polio Out
of Africa campaign by forwarding the blog to family and
friends. Have another idea for promoting this campaign? Send your tip to pr@rotary.org.
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Did you know that Rotary PR Tips reaches more
than 6,000 people in 115 countries from Afghanistan to Zimbabwe? It's
a great opportunity to learn how the media works and how other cultures
promote their projects. What PR tip would you share with readers? Send it
to pr@rotary.org.
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