Rotary History
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| A brief history of Rotary Down Under - 1965- 2008 |
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Foundation:
Rotary Down Under Incorporated was founded in 1965 as a joint project of the Rotary Clubs of Newtown, New South Wales and Bayswater, Victoria.
The two clubs, independently of each other, had been planning to establish a magazine for the Australian-New Zealand-Pacific area. The Bayswater club had gained approval of its district conference to proceed with its planning. Newtown club had decided to seek authority of all District Governors to publish three issues of a magazine as a pilot project to test the reaction of Rotarians and had asked District 275 (9750) Governor Ken Scheller to ask his fellow Governors for permission to write to clubs inviting subscriptions for the “pilot” issues. |
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When District 282 (9820) Governor Bill Brett received Ken Scheller’s letter (requesting permission for Newtown to communicate with clubs), Bill advised Ken of Bayswater’s interest. The two clubs were put in touch with each other and immediately joined forces.
Permission to publish three issues of a Rotary regional magazine was granted by all Governors in February 1965 and the first “pilot” issue of Rotary Down Under appeared in April 1965.
Name
The name proposed by the two clubs was “The Rotary Family” – to emphasise the close affinity of Rotarians everywhere and to emphasise the involvement of wives and children of Rotarians in Rotary activities. This name was submitted to RI General Secretary George Means with an outline of the plans to publish. George agreed that the proposals were in harmony with RI policy as related to regional magazines but considered the name to be unsuitable as the name of the magazine “should reflect its position as a Rotary publication”.
The name Rotary Down Under was adopted by the Governors of the time, after consideration of several other proposed titles. In fact the name was thrown in as a facetious suggestion after rejection of “Australian Rotary”, “Rotary Australasia”, “Rotary in the South Pacific”, “Rotary in Australia and New Zealand”, “Rotary Under the Southern Cross”, “Rotary in the Antipodes”, “Rotary ANZ”, “Rotary Anzang” (Australia, New Zealand and New Guinea), and many others.
Each club had appointed a steering committee, members of which performed a variety of tasks during the “pilot” issues. The magazine was edited by Paul Henningham, then of Newtown club, with Jim Robinson of Bayswater soliciting much of the material and assisting with planning; others arranged printing, mailing, finances, promotion and general administration. All material selected for inclusion in those issues was submitted for approval to every District Governor in Australia (the New Zealand Governors were not involved in the pilot program). There were 11 districts in Australia at that time.
Referendum
In June 1965, a referendum was conducted by authority of the District Governors. A total of 446 clubs responded with the votes of 16,882 Rotarians. To the question: “Are you in favour of continuing publication?” 12,198 voted “yes”, 2150 “no”, and 2544 abstained. By club vote, 414 were in favour (by simple majority) and 20 were against. The remainder did not record a club vote. 102 clubs voted 100% in favour and two voted 100% against. One club returned its referendum form “by order of the club board of directors which is against the proposal in principle and declined to place the proposal before the members”.
Adoption
The results of the referendum were transmitted immediately to the Governors Nominee, who were attending the International Assembly at Lake Placid, New York State, USA. The Governors Nominee formed themselves into a “Board of Governors” effective from July 1, 1965 (the date on which they would officially take office as governors), elected an Editorial Committee, appointed a Management Committee, invited Paul Henningham to continue as editor and adopted an interim set of rules for the conduct of the magazine. On July 1, representatives of the Rotary Clubs of Bayswater and Newtown formally handed the magazine over as a going concern to the representatives of the newly-established Board of Governors.
The rules governing the conduct of the magazine (“Organisation and Procedures”) were revised and adopted by the Governors at their meetings in December 1965 and approved by the RI Board of Directors in 1966. In 1973-74 this document, which had been amended from time to time, was replaced by the Constitution of Rotary Down Under.
Ownership
From the beginning, the ownership of Rotary Down Under, an unincorporated, non-profit organisation, was vested in the Rotarians who subscribed to it.
Rotary Down Under was incorporated under the Organisations Incorporation Act of New Southh Wales in late 1986. RDU Pty Limited is the “landlord” company, with a Board of Directors (the RDU Committee) acting on behalf of subscribers.
Circulation
The circulation of the “pilot” issues had reached 10,070. These had been sent in bulk to clubs. From July, individual subscriptions through clubs were invited and the first “official” issue (July 1965) went to 9707 readers. The circulation increased steadily, reaching more than 22,000 in June 1976. In July 1976 it jumped to 35,000 as a result of the “approved magazine experiment”. By June 1985 the circulation had exceeded 47,700 and by November 1987 the printout run had topped 50,000. In 1992, circulation reached 52,500 but has fallen to almost 46,000 in recent years as Rotary’s membership in the ANZO region has faced numerous challenges from modern lifestyle.
Premises
The “pilot” issues were published from the publishing office of Paul Henningham in Newtown, New South Wales. From July 1, 1965, when the magazine was handed over to the Governors, a small office was rented in the same building and some second-hand furniture, typewriters and office equipment were donated and purchased. A few months later a larger office in the same building was rented.
The magazine outgrew its premises in Newtown and in January 1970 was relocated in Parramatta, New South Wales. It moved to larger rented premises in Parramatta in March 1972 and in December 1977 moved again to its own premises at 3 Station Street West, Harris Park (a suburb of Parramatta). Those RDU premises were purchased by RDU Pty Limited, a non-profit company set up for the purpose of holding property in trust for the non-profit organisation known as Rotary Down Under.
Bob Aitken became Managing Editor in May 1984, and the premises at Harris Park were sold in October 1984. “Rotary House”, 21 Argyle Street, Parramatta was purchased as a result of a generous interest-free loan of $700,000 from Past Governor, Les Whitcroft of District 9680, then a new addition to the RDU Management Committee. The Rotary House Fundraising Appeal was devised and organised by Bob Aitken, and completed under the chairmanship of PDG John Moon of District 9680. The building was formally purchased by RDU Pty Limited in June 1986. Rotary House provided the first headquarters of Rotary in the South West Pacific area. Rotary Down Under, RDU Supplies, the RI South West Pacific Branch Office and the Probus Centre were based at 21 Argyle Street, Parramatta, along with storage bases for Rotaract and Inner Wheel. This list fluctuated over the years as other Rotary organisations utilised the facilities. Rotary projects such as PolioPlus and Trees for Survival were all administered from the building. The Australian Rotary Health Research Fund and Probus have remained long-time tenants and are currently domiciled in Rotary Down Under House.
The final stage of development of Rotary House at 21 Argyle Street, Parramatta, was establishment of a meeting room, staff/visitors’ rest area on the top floor. Such a facility became important as Rotarians from all over the South West Pacific Region – and other parts of the world – were regular visitors at Rotary House. Rotary clubs throughout the Sydney metropolitan area visited Rotary House at regular intervals for dinner meetings and inspection tours. In May 1992, then RDU Committee Chairman PDG Geoff Stevens opened the first ANZO Region Rotary International Museum in Rotary House, featuring exhibits from four RI Past Presidents – Angus Mitchell, Harold Thomas, Sir Clem Renouf and Royce Abbey.
In 1993, Rotary Down Under Pty Limited, in response to a request from Rotary International, commenced a search for larger and more efficient premises to serve the needs of the Southwest Pacific branch office and the Rotary Down Under organisation.
The Council of Governors approved the move in August 1993, and the RDU Pty Ltd Board of Directors finalised the purchase of the modern, four-floor building at 43 Hunter Street, Parramatta, New South Wales, in December the same year for $2 million. Valuable funding assistance was provided by way of a loan from the Australian Rotary Health Research Fund and proceeds of $780,000 from the sale of the Argyle Street property.
As was the case with the Argyle Street property, a meeting room facility has been developed at Rotary Down Under House. Rotary clubs throughout the Sydney metropolitan area visit at regular intervals for dinner meetings and inspection tours and visitors from many parts of the ANZO Region call regularly – and indeed from other parts of the Rotary world.
Unfortunately, the unique centralisation of all Rotary offices and facilities in the ANZO Region was lost when Rotary International approved a recommendation from the Southwest Pacific Branch office that it move to other premises at Parramatta – separate from the Rotary Down Under building. Whilst this situation is not as convenient for Rotary clubs and members, the staff of both offices have worked very hard to ensure the same high level of Rotary service is maintained at all times.
In 2000, the bottom two floors of Rotary Down Under House were approved for strata and sold, realising $1.75 million. These funds were utilised to eliminate the building mortgage and purchase one floor (level 14) of a building at 126 Vincent Street, Auckland, New Zealand – to house the Rotary Down Under New Zealand office. However, in a major restructure of the organisation in 2006/2007, the New Zealand property was sold and the New Zealand operation downscaled to an editorial/promotions office operating out of the office of Crabtree Associates at 301P Botany Road, Golflands, Manukau City.
Rotary Down Under House at 43 Hunter Street, Parramatta, and the New Zealand office will be regularly appraised in future years to ensure the best possible operational resource base for Rotary International in the ANZO Region.
Printing
The magazine was first printed by the Building Publishing Company of Chippendale, New South Wales. It was printed by rotary letterpress on newsprint with magazine cover. It was re-designed in July 1968 and was first printed offset in February 1969. Problems arose because of the inability of a series of printers to handle a job of this size until September 1971, when Cumberland Newspapers at Parramatta took over the printing, continuing to print the magazine until June 1976.
Cumberland Newspapers lacked the printing facilities to handle a change to the “glossy” paper now used and did not tender for printing after 1975-76. During 1976-77 the printer was Wilke and Company of Melbourne, Victoria, and from July 1977 to December 1979 John Sands of Sydney, New South Wales. Between January 1980 and June 1987, the magazine was printed by Offset Alpine Pty Ltd of Sydney. Progress Press printed the magazine in Melbourne from July 1987 to 1990, but the contract returned to Offset Alpine in July 1990. Quotes are called for all aspects of the magazine production each year. In July 2003 the printing contract was awarded to Rotary Offset Press of Lidcombe, New South Wales.
Rotary Down Under has had its own typesetting facilities since July 1976. Full colour reproduction was introduced with the production of the magazine in a new format in July 1990. With it came the transition of the magazine’s modern electronic typesetting system on-line to state-of-the-art reproduction facilities provided by a commercial art studio. With ongoing support from long-time business associates David Brown Graphics (and subsequently other graphic arts suppliers and printers), RDU production became “computer to plate” efficient in 2002.
Boards and Committees
From July 1965 to June 1973 the Board of Governors elected three incumbent Governors to be the Editorial Committee of RDU and one Governor to be the Board representative on the Management Committee. The Editor was responsible to the Board through the members of the Editorial Committee for the implementation of editorial policy and to the Board through the Management Committee for general management of the undertaking. In the 1972-73 year, the Governors proposed that future Boards of Governors should be relieved of the personal responsibility of supervising RDU and that a single committee of past officers of RI be set up to perform the functions of both Editorial and Management Committees; that the Board should continue to determine policy and, in accordance with RI policy, would accept ultimate responsibility but that the Board members should be relieved of personal involvement in the decision-making process. The new organisational structure was incorporated in the Rotary Down Under Constitution which replaced the older “organisation and procedures”. The present functions of the Council (formerly Board of Governors) and Committee are set out in the Constitution. The Constitution was further updated in 1986 and allowed for Committee representation for all parts of the Region. It was again updated in 1996 to relieve the Governors of the day from their potential liability as directors. The editorial and policy making decisions as well as the management responsibility now vests in the Committee, the Governors assuming the role as members or shareholders. The Management Committee is required to report to the Governors annually.
The experiment
Arising from the initial investigation carried out by New Zealand’s Ted de Joux during his term as RI Director, a meeting was convened at Lake Placid during the 1974 International Assembly by incoming RI President Bill Robins to discuss the possibility of RDU “amalgamating” with The Rotarian as a regional edition of the official magazine. Those in attendance were RI Director Elect Ken Scheller, Director Ted de Joux, RI Past Vice President Douglas Stewart, RI General Secretary Harry Stewart, The Rotarian Editor Will White and Rotary Down Under Editor Paul Henningham.
This discussion led to a feasibility study by the Secretariat of RI by order of the RI Board and a searching investigation by the RDU Executive Committee. There seemed little possibility of overcoming the problems of publishing an acceptable regional edition of the official magazine so far from the Secretariat, so the RDU Executive Committee suggested an experiment in which a percentage of RDU space would be made available for material to be supplied by the Editor of The Rotarian, that the magazine would be of similar quality to The Rotarian, that regional material would be still published and that a subscription to RDU during the period of the experiment would satisfy the requirements of Article X of the standard club constitution. [The relevant Article in the Constitution today is Article XIV].
After a great deal of discussion and further research, the experiment was launched with the July 1976 issue for one year, but was later extended to two years to provide for a full evaluation and several surveys. The experiment necessitated a close working relationship between the Editor of Rotary Down Under and the Editor of The Rotarian and his staff.
The Executive Committee of the magazine saw the experiment as successful. Readership surveys conducted by the Secretariat and by the RDU Committee confirmed the viewpoint. Rotary Down Under became an integrated magazine of official, international and regional material.
The early history of Rotary Down Under is now preserved in static displays within the halls of Rotary Down Under House, Parramatta.
Legislation and the new status of RDU
In the midst of the experiment, the Rotary Clubs of Bayswater and Newtown proposed amendments to Article X of the standard club constitution and Article XIX of the by-laws of Rotary International to give permanent legal effect of what was being tried experimentally. The proposed amendments provided for all Rotarians to subscribe to EITHER the official magazine OR a regional magazine approved by the Board and prescribed for the club. The amendments also removed the RI Board’s authority to approve a club constitution without Article X. The proposed enactment was adopted by the 1977 Council on legislation and removed some minor anomalies in the constitution.
The first regional magazine to be “approved and prescribed” under the new legislation was Rotary Down Under by action of the RI Board of Directors at its February 1978 meeting, to take effect on July 1, 1978. Later, Rotary Down Under was designated an “official regional magazine” by the RI Board of Directors. Since then, 27 more regional magazines have applied for and been granted similar status. Such magazines publish an agreed number of pages of “mandatory” material concurrently with The Rotarian by direction of the General Secretary acting on behalf of the RI Board.
Recognition of the position of leadership assumed by Rotary Down Under among the regional magazines was acknowledged by the RI President in 1980 when he appointed the then Editor of our magazine, Paul Henningham, to be moderator at the seminar for regional magazine editors held in Chicago, Illinois, USA. This was the first occasion on which the leadership of the seminar had been entrusted to one of the regional editors.
RDU Supplies
In 1981, the governing body of Rotary Down Under undertook an additional enterprise to serve the Rotary clubs of the region. This was to establish a means of providing good quality Rotary merchandise (and a range of souvenir items) at reasonable prices. The purpose was to ensure that Rotary clubs were able to buy from their own organisation which, being already established, did not need to add large overhead costs to its selling price. The small margin gained from sales was ploughed back into our own Rotary organisation, which is wholly owned by its members.
This additional “arm” of RDU was the project of the late PDG Jim Stanford and was earlier launched in the garage of the Stanford family home at Dundas, New South Wales. In subsequent years, RDU Supplies enjoyed tremendous support and growth – to a point where it was achieving sales of more than $800,000 annually and was easily the major supplier of Rotary goods in the South West Pacific.
Along the way, RDU Supplies took over the Rotary business previously serviced by Wallace Bishop in Brisbane, Queensland and Prouds in Sydney.
In September 2006 a special meeting of the RDU Management Committee considered recommendations from an internal task force group and made the historic decision to transfer the distribution operation of the Supplies organisation to an outside company. This decision was made to allow RDU Inc to focus on its core business of producing a quality regional magazine. Thus, in July 2007, the Supplies organisation was sub-leased to a private company and now distributes Rotary merchandise out of premises in Rosehill, New South Wales.
New Zealand
For many years, the late PDG Bert Dreaver supported and organised the affairs of RDU in New Zealand from a small office in his family home. However, on Bert’s retirement in May 1985, the first full New Zealand office of Rotary Down Under was opened near Auckland under the charge of PDG John Swinbourne. John Swinbourne retired in August 1988 and was replaced by PDG Don McAllister of Kerikeri, New Zealand. Don McAllister retired in June 1991. PP Don Campbell served until December 2001, and then Debbie Pritchard-Jones until July 2005. In September 2005, PDG Beryl Robinson was appointed as Manager for New Zealand & the Pacific Islands. In January 2007 the New Zealand office was relocated to Botany Terraces, 301P Botany Road, Golflands, Manukau 2013. Beryl Robinson’s role was also changed and she is now the Editorial and Promotions Manager for New Zealand and the Pacific Islands. Clubs and individuals may contact the office by writing to: Rotary Down Under, New Zealand and Pacific Islands, PO Box 51669, Pakuranga, Manukau 2140; telephoning +64 9 273 2061; faxing +64 9 273 2068; or emailing to: berylrobinson@rotarydownunder.co.nz.
EDITORIAL AND ADVERTISING POLICIES OF ROTARY DOWN UNDER
The editorial and advertising policies of Rotary Down Under adopted by the Council (January 6, 1984).
Editorial Policy
The magazine shall promote and seek to instil in each Rotarian the object of Rotary and the ideal of service. It shall develop and sustain the program of Rotary emphasising its international character. Such policy shall reflect the action of the convention and the Board of Directors of Rotary International and decisions of the Council of Rotary Down Under. The magazine, in making such presentations, must keep them of such a type and character as will lead Rotarians to improve their actions in all avenues of service and non-Rotarians to understand better the object of Rotary and its ideal. The magazine will truly represent Rotary work and Rotary thinking in the countries it serves. It will not convey an impression of national identity with any one of these countries and geographical regions but will attempt to be identified with the total area. The magazine will not identify itself with any one religion or any denomination or sect of any religion, any political party, political system or social philosophy. In presenting news and articles, the magazine shall avoid the use of terminology which would suggest any partnership in nationality, race, religion, social philosophy or ideology. The magazine shall have the right to present viewpoints of authors on any aspect of Rotary but any contributed article must bear the name of the author.
It will be made clear that authors’ opinions as expressed in contributed articles are not necessarily those of the magazine’s governing body.
Advertising Policy
Rotary Down Under shall accept high-grade advertising from reputable advertisers.
Advertiser’s copy must be consistent with the editorial policy of the magazine. Advertising which could be considered inconsistent with the editorial policy or which could be interpreted as being not in harmony with the policies of Rotary International or contrary to current standards of good taste or not consistent with the Rotary ideal of service or with the quality of the magazine shall be submitted to the Committee for determination of acceptability.
Requests for advertising space free of charge, except from Rotary International or by authority of the Council or the Managing Editor, shall be declined.
The general regulations of Rotary International concerning the use of the Rotary emblem shall be observed. When advertisements for Rotary club supplies are received, it must be determined that the products are made by franchised manufacturers, manufacturing under licence granted by Rotary International.
ROTARY DOWN UNDER ORGANISATIONAL STRUCTURE
ROTARY DOWN UNDER INCORPORATED is a not-for-profit organisation established principally to publish the magazine of the same name.
RDU PTY LIMITED is a wholly-owned subsidiary company of Rotary Down Under Incorporated set up to hold real property in trust for the members of the organisation.
Ownership:
All Rotarians in Australian, New Zealand and Pacific Islands clubs who are subscribers to the magazine are the members of the organisation and, therefore, the owners of Rotary Down Under Incorporated.
Governing Body:
A Council, comprising the RI Director or Directors from that part of the ANZO Region served by the magazine and the Governors of all the Districts in that area (Districts 9450-9980). The composition of the governing body complies with RI policy concerning district or regional magazines.
Management and Supervision:
The editorial, advertising and general policies of the association, as well as general management and supervision, are the responsibility of the Committee. The Committee is comprised of the RI Director (or Directors), six past officers of RI and the Editor of the magazine, who is Secretary and a non-voting member. Members of the Committee are elected, representing each of the group of Districts set out in the Rules of the association, by the Governors of the day.
The Committee elects its own chairman, vice-chairman and treasurer from among its number but may co-opt Rotarians who are not elected members of the Committee to serve as treasurer, or in other special roles.
The Committee has the advantage of input, advice and guidance from a group of past officers from New Zealand and the Pacific Islands on matters relating to parts of the ANZO Region outside Australia. This group is known as the New Zealand RDU Promotion Committee (formerly the New Zealand Advisory Committee) and members are appointed by Governors from those areas.
Staff:
The staff is headed by Managing Editor and Secretary, PDG Bob Aitken. Senior leadership positions within the organisation are appointed by the Management Committee of Rotary Down Under.
RDU Pty Limited:
RDU Pty Limited is a company, the members and directors of which are the members for the time being of the Committee of Rotary Down Under Incorporated, who hold all shares in trust for the members of the organisation. It is the “landlord” company and also holds the licence from RI to sell merchandise bearing the Rotary emblem. The Secretary of Rotary Down Under is also secretary of the company.
Meetings:
The Council meets once before taking office (during the time of the International Assembly) and once during its term. Decisions taken at the first meeting are effective from July 1 next.
At the mid-term meeting (traditionally held in association with the New Zealand and Australian Rotary Institutes) the Governors are able to consider the general and financial reports and make policy decisions in the light of their experience and their discussions with clubs during their visits.
The Committee meets as directed by the Chairman but at least three times in each Rotary year. Between meetings the Chairman, in consultation with the Vice Chairman, exercises the authority of the Committee.
Editorial and Advertising Policy:
The editorial and advertising policies mentioned hereinbefore were adopted by previous Councils; and are now the responsibility of the Committee who have continued to follow them. In the implementation of these policies and to ensure compliance therewith – and also as protection for the Editor – proofs of each issue are read by the Chairman (or his appointed representative), who advises the Editor if in his opinion any item conflicts with policy, in which event the item is withdrawn.
PERSONNEL – 2007-2008
The Committee:
PDG Peter Williams (Chairman), PDG Stuart Heal, PDG Vance Hilton, PDG Des Lawson, PDG Terry Edwards, PDG Colin Thorniley and PDG Bob Aitken (Secretary). The incumbent RI Director, or most recent RI Director resident in the circulation area, is always a member of the RDU Management Committee – currently Ian Riseley, RI Director for 2006-2008.
The Staff:
Rotary Down Under House, 43 Hunter Street, Parramatta, New South Wales, Australia
PDG Bob Aitken (Managing Editor and Secretary, Secretary RDU Pty Limited); Judy Drake (Personal Assistant)*; Mark Wallace (Associate Editor); Jane Campbell (Probus Editor)*; Melinda Merton (Production Supervisor)*; Frances Russell (Customer Relationships Manager); Belinda Griffen (Office Administrator)*; Peter Ryall (Corporate Advertising Manager); Samantha Ausburn (Advertising Co-ordinator)*; Gay Kiddle (Advertising Co-ordinator)*; Gwen Walker (Proof Reader)*.
Rotary Down Under, New Zealand & the Pacific Islands
PDG Beryl Robinson (Editorial & Promotions Manager).
[* Indicates part time employees]
ROTARY DOWN UNDER FACTS AND FIGURES
- Rotary International REGIONAL magazine – approved and prescribed as an alternative to The Rotarian . . . the two magazines are NOT competitive but indeed are complementary. The Rotarian deals with the world Rotary and business scene whilst RDU provides regional coverage.
- Almost 50,000 subscribers throughout the South West Pacific (ANZO) region have achieved 99.6% support rate from members in Australia and Papua New Guinea, and 91% support rate from members in New Zealand and the remaining Pacific Islands.
- Spread of material contributed from all parts of the region has improved considerably in the last two years. Most countries and areas are now represented in the magazine on a regular basis. Some 80% of contributions received at Rotary Down Under House, Parramatta, New South Wales, Australia, eventually find their way into print.
- RDU is part of the worldwide network of Rotary regional magazines. The Rotary World Press now comprises 31 different magazines in 24 different languages with a circulation of more than 750,000 in 124 countries. They all carry a common strain of six to eight mandatory pages of Rotary International news – remaining content devoted to local issues applicable to that region.
- Founded by the Rotary Clubs of Newtown (Sydney, New South Wales) and Bayswater (Melbourne, Victoria) in 1965, Rotary Down Under has survived many changes and was the first regional magazine approved by Rotary International as an official alternative to The Rotarian. Editor Bob Aitken took over from Foundation Editor Paul Henningham in 1984 and the magazine continues to look for more effective means of communication. RDU seeks input from readers by way of regular surveys (every two years) and such input has resulted in considerable change in recent years.
- The decision by the Management Committee to re-vamp the magazine format at regular intervals over the years, has contributed a great deal to the ongoing success of RDU. The magazine is a vital tool in pulling the region together . . . a ready text book for projects, research and general Rotary information.
- Advertising remains a challenge for RDU to maximise advertising income each year in the face of world downward trends. We have now co-opted the sales expertise of a network of commission sales agents to work with our “in-house” advertising sales team. We have developed a concentrated marketing strategy utilising the facts from surveys, member support and powerful, attractive rate cards. The addition of the Rotarian Life section in recent years has proved a very successful advertising medium – and the additional variety in non-Rotary editorial topics has been well received by many members.
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